From our bush to yours. How Kolorex began.
Here at Kolorex, we take wellness seriously. So it’s no surprise that the Kolorex story started with research – and some incredible discoveries about our hero herb, Horopito.
Making women feel phenomenal – since 1985
At Kolorex, we have one mission: to help you feel confident and comfortable in your body.
It all began in 1985. And we’ve been driven by this goal – every day since.
That’s decades dedicated to empowering women. Decades spent creating new products and fine-tuning our faves… to perfection.
Woah, Horopito really is a hero
We always knew Horopito was special. But our jaws dropped – when we realised how unique Horopito is.
And it was all thanks to our founder, Peter, who stumbled across it while researching traditional New Zealand plants.
Although he found that several plants that had beneficial uses, Horopito was the clear standout.
Turns out, this little herb has special properties – making it especially talented at helping people manage their wellbeing.
Only the best, for the best
You deserve the cream of the crop. Or as we like to say, the pick of the plant.
That’s why we grow only the best Horopito crops for our products.
How are we sure? Because we inspected all wild populations of Horopito across New Zealand – and now know that some have up to five times higher activity than others. Quite the over-performers, right?
So of course, we only grow these superior plants.
Sustainably harvested in stunning New Zealand
Our Horopito is cultivated, cared for and quality-tested right here – in gorgeous New Zealand.
By growing and manufacturing the plant locally, we ensure it retains all its magic. 100% of the time.
Our plants are also sustainably harvested. This way, we respect Mother Nature, while producing our products.